BAT is also used to purchase ad space and tip content creators within Brave. Brave blocks third-party ads and trackers by default and also has native integration with Tor. ”īAT’s reward feature is only available on the privacy-centric Brave Web browser.
BAT is a way to monetize attention in what is sometimes referred to as “ the attention economy. Users watch ads and get paid accordingly, while creators get rewarded for how much user attention they capture. But how does this crypto work, and how does the Brave browser fit in the picture? Let’s find out.īAT is an ERC-20 token that seeks to reward both users and advertisers. Advertising space can also be purchased with BAT. The token is distributed to users based on their online activity and to creators according to how well they capture user attention. The idea is that this new design could benefit the users, creators, and even the advertising companies.ĭesigned by one of the Web’s top minds, Brendan Eich, creator of Javascript and co-founder of, the Ethereum -based Basic Attention Token tackles one of the Web’s biggest problems: advertising.īAT seeks to reward Web users and content creators based on attention. Powered by the Brave browser, BAT is set to change the traditional advertising model. How exactly does it do that? By rewarding user attention in advertising and giving back to the creators. ” This premise is what the Basic Attention Token (BAT) seeks to fix.
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